You can even assign a monetary value to organic social media engagement. Social media platforms and management tools enable you to track key performance metrics (KPIs). With the right enterprise solution, leaders can drive customer posts to their CRM to understand customers more fully.* 6. It opens a window into improving the weaker areas of your business while reinforcing aspects that already resonate with people. This gives you a chance to get candid feedback about how others view your brand.
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Listen to customers and what people are saying about their company. In turn, this allows your sales team to build trust and credibility. By leveraging their thought leadership pieces, social proofing and other content, they can help potential customers solve problems. Social selling enables sales professionals to build relationships with leads.
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Not only do you build credibility with potential customers, but these strategies can result in gaining leads. Generate LeadsĬreate meaningful conversations and engagement within their target industry by posting videos, news, data, and interesting trends. In turn, each of those contacts is connected to hundreds of other people. Every employee has a personal network, and each network has potentially hundreds of contacts. If B2B leaders are able to leverage the voice of their employees, they can extend their brand reach even further. Build Brand AwarenessĪcross different platforms, companies can tell their story, why they provide the services they offer, and keep audiences updated with customer and employee stories. And they found they could do this most effectively via social platforms.īy using social media, B2B leaders: 1. Without in-person events, B2B marketers needed an outlet to connect with prospects and partners. Social media has long been used to help grow these relationships, but its importance accelerated last year. Why Is Social Media Important for Your Business? 12 Reasons.Įven though B2B companies seek to sell products to other businesses, B2B marketing is still built on human relationships. Social media will continue to be an important strategy in 2022, and companies can always find ways to advance their approach.
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With a strong social media strategy and the ability to create engaging content, marketers can engage their audience. Social media allows marketers to connect and engage potential customers where they are at: LinkedIn, Twitter, Youtube, Facebook, Instagram, and even some of the younger platforms like TikTok. This led many marketing professionals to refocus on their social media marketing strategy. It just goes to show the importance of social media marketing. But the most impactful change was how social media became the go-to window to learn, find new career opportunities, and grow our brands. Zoom became our default meeting room, and webinars are regular events.
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Note: We updated this blog with newly learned insights from 2021 and tips to set you up for 2022.Ģ021 cemented a lot of changes in our professional lives.